• Business Expectations 
• Confidence 
• Profitability 
• Sales 
• Employment 
• Labour Costs 

We can tailor a Survey Package to best suit your Business requirements, and furthermore better inform you of your product’s perception in your chosen market.

There are six parts to any customer satisfaction programme:

• Who should be interviewed? 
• What should be measured? 
• What research method should be used? 
• How should ‘satisfaction’ be measured? 
• What do the measurements mean? 
• How to best implement the findings? 

Low level questions help define the precise causes of satisfaction or dissatisfaction. But these may differ from industry to industry and even amongst different customer groups. Thus we need to think through these issues from the customer’s point of view.

Examples might include the following:

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