The Importance Of Choosing What You Know.
"Why Us"
"We don't give excuses, we get results."
John Massey - 27/9/2012
We live in an era where we are constantly updated with
information from a variety of sources. If we aren’t careful we can quickly become overwhelmed by all of this
information which is why we need to choose what we
know.

From the moment we wake up, we are processing information. It
can come from our smart phones, email, texts, social media, our TV’s, computers, tablets, newspapers, radio,
signs, advertising, the Internet, our spouse, friends, family, colleagues and just about anybody else we come
across throughout the day.
Too often I see leaders trying to be involved in all aspects
of their business. These people spend half their days gathering and processing information. I used to be this
type of person but then realised I was missing opportunities because I was too worried about things that I
couldn’t really do anything about.
As leaders, we must be more selective in choosing the
information that we know. We need to empower the people around us to make decisions based on the information
they have and then not micromanage them.
Just for one day, track all the information you receive and
think about whether it helps you to achieve your goals. Make a conscious decision about whether you’ll
continue to receive that type of information. You will find that you can easily win back at least a few hours
each week just by being selective in what you know.

6 Ways To Choose What You Know
1. Stop being CC’d or BCC’d into so many
emails.
2. Cut down the amount of meetings you
have.
3. Empower your staff and direct reports
to make decisions.
4. Don’t constantly check emails, sales
numbers or updates from other systems.
5. Trust and support decisions made by
other people.
6. Use an assistant to process information
and only be updated on important matters that require a
decision or action from you.
"Choosing the information you receive
isn’t about being less informed or losing control of your business. It’s about being a more effective leader
and having the time to focus on what really matters."

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